GRAMMY®-nominated Tove Lo and Web3 anime project Shinsei Galverse unite for a nostalgic 90s music video
The Galverse community was actively involved in the creation of Lo's latest MV, establishing a novel standard of collaboration and serving as excellent preparation for the forthcoming anime pilot premiering in 2024. A tour de force, promising a brighter future for the 8,888 gals!
"I wanted to create a science fiction spectacle that beautifully merges the emotions of love and a grand cosmic narrative," revealed Ayaka Ohira, the director, and co-founder of Shinsei Galverse, a Tokyo-based Web3 anime project uniting a global community. Together with Tove Lo, they explored the multi-faceted dimensions of women—embracing vulnerability, strength, intensity, and eccentricity—all brilliantly embodied in Tove's character, she further explained.
Today, GRAMMY® Award-nominated singer Tove Lo has released her dance-pop single 'I like u,' along with a hand-drawn anime music video that will captivate 90s anime fans. In collaboration with Shinsei Galverse, the LA-based Swedish artist delves into a realm where boundless creativity thrives, fueled by the magic of the Web3 space. This gal-liance is set to make waves and gather a massive following, as Lo's summer tune pays homage to the exhilarating beats of 90s dance music, while Ohira paints an eye-catching canvas of nostalgic and futuristic visuals, seamlessly merging classic sci-fi anime aesthetics with digital tech.
Embarking on a cosmic journey, Tove's anime persona intertwines with the vibrant tapestry of Shinsei Galverse, breaking free from the confines of her creative universe. Intimate flashbacks featuring Tove's robot lover, Annie, from the hit 'No One Dies From Love,' add emotional depth to the tale. As an impending alien invasion casts a dark shadow over Tove's planet, her yearning for lost love triggers a profound metamorphosis, transforming her into a Gal with a scorpion-like tail. A chilling revelation surfaces—her newfound abilities are intricately tied to the primal survival instincts of scorpions, where consuming their mates becomes an essential adaptation for enduring a challenging environment.
Lo eagerly shares the world of Galverse with her fans in this electrifying collaboration. Beyond mere homage to the '90s and '00s, the result embraces the essence of that golden age. The Galverse team enlists industry legends celebrated for their contributions to gems like AKIRA and Spirited Away. Art Director Hiromasa Ogura's backdrop art and direction exude a timeless allure, drawing inspiration from his work on Ghost in the Shell. Meanwhile, Ohira brings her honed talents, cultivated under cel-animation masters, skillfully infusing the project with her unique brilliance. Throughout, the team's unwavering passion and dedication shine, striving to create an exceptional fusion of music and anime.
The creative initiative unfolds a new standard within this joint effort by actively involving the community in shaping its video's ideas, characters, and designs with diverse perspectives. Representing a groundbreaking original IP from WAGAMI Labs Inc., a creative tech studio, Shinsei Galverse is ready to captivate audiences worldwide with its anime pilot premiering in 2024. This tour de force is just a glimpse of what we can expect and promises an even brighter future for the 8.888 gals! See you space cowgal…
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ABOUT SHINSEI GALVERSE:
Shinsei Galverse is an independent animation project and creative tech studio based in Tokyo, Japan. 100% community-supported, Shinsei Galverse reimagines the aesthetics of 90s cyberpunk anime, powered up with contemporary values and futuristic tech.
ABOUT TOVE LO:
Tove Lo embodies every side of her own femininity in her music. She can be powerful in one breath and lusty in the next. Tove has always spoken her mind, and it’s why she’s left an ever-expanding imprint on pop. The Sweden-born and Los Angeles-based singer, songwriter, and artist made waves worldwide with her platinum-certified 2014 full-length debut, Queen of the Clouds, uplifted by the quintuple-platinum “Habits (Stay High)” and double-platinum “Talking Body.” Among numerous collaborations, she joined forces with Nick Jonas for the platinum “Close” and Flume on the gold-certified “Say It” in addition to anthems with Alesso, Coldplay, Martin Garrix, Charli XCX, Sean Paul, ALOK, and Major Lazer, to name a few. She garnered her second GRAMMY® Award nomination with “Glad He’s Gone” in the category of “Best Music Video.” As a songwriter behind-the-scenes, she’s penned music for everyone from Lorde to Zara Larsson in addition to co-writing Ellie Goulding’s quintuple-platinum “Love Me Like You Do” for Fifty Shades of Grey, receiving nominations at the Golden Globe® Awards and the GRAMMY® Awards. Now, Tove realizes a new strength within femininity on her fifth studio album, Dirt Femme, available everywhere via her own Pretty Swede Records.
CREDIT LIST:
Main theme - Tove Lo
Special Thanks - Galverse Community
Director, Original Character Design & Storyboard Artist - Ayaka Ohira
Co-Director - Yuta Takamura
Creative Directors - Tove Lo, Charlie Twaddle
Character Design - Satoshi Ishino
Art Director - Hiromasa Ogura
Art Production Company - Ogura Atelier
Color Design - Miyoko Ichinose
In-between Supervisor - Chiharu Satou
Compositor - Kaori Ozawa
Executive Producers - Team Galverse: Ayaka Ohira, Emi Kusano, Devin Mancuso, Jack Baldwin
Producer - Nao Hirasawa
Associate Producer - Yukie Abe
Production Company - ARCH
Animation Producer - Koji Nishizawa
Animation Production Company - S.o.K
